1. Personal Selling-Meaning and Selling Process 2. Communication Process 3. Communication Process 4. Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects) 5. Types & Different Methods of Advertising 6. Advertising Process 7. Appeals in Advertising 8. Preparation of Advertising Copy 9. Advertising Agency : Structure & Functions 10. Evaluation of Effectiveness of Advertisement 11. Consumer-orientation in Advertising or Advertisement and Consumer-orientation 12. Ethical and Legal Aspects of Advertising 13. Sales Promotion 14. Salesmanship 15. Sales Force Management 16. Procurement (Recruitment and Selection of Sales Force).