Buy Vipnan Prabandh Marketing Management of Uttrakhand and U.P. Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.
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विपणन प्रबंध Marketing Management B. Com. 2nd Year

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An excellent book with thorough coverage for B.Com. and M.Com. classes, also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 8105

ISBN : 978-93-6207-995-4

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Marketing : Concept, Evolution, Nature, Importance and Scope 2. Marketing Environment 3. Buyer’s Behaviour 4. Market Segmentation and Positioning 5. Product-Related Strategies 6. Product : Policy and Planning 7. Investment 8. Distribution : Marketing Channel System and Wholesaling 9. Distribution : Retailing and Physical Distribution 10. Promotion : A Conceptual Framework 11. Promotion : Personal Selling and Sales Force 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion. 

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B. Com. IInd Year Mahatma Gandhi Kashi Vidhyapith University, Varanasi
  • Page No. : 280
  • Year : 2024
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