1. Marketing : Concept, Evolution, Nature, Importance and Scope 2. Marketing Environment 3. Buyer’s Behavior 4. Market Segmentation and Positioning 5. Product-Related Strategies 6. Product : Policy and Planning 7. Investment 8. Distribution : Marketing Channel System and Wholesaling 9. Distribution : Retailing and Physical Distribution 10. Promotion : A Conceptual Framework 11. Promotion : Personal Selling and Sales Force12. Promotion :Advertising, Publicity, Public Relation and Sales Promotion.
Excellent as described in the picture. Outstanding quality.