1. Introduction to Marketing Management/Marketing : Concept, Evolution, Nature, Importance and Scope, 2. Marketing Environment, 3. Buyer’s Behaviour, 4. Market Segmentation/Market Segmentation and Positioning, 5. Product : Policy and Planning, 6. Product-Related Strategies, 7. Pricing Decisions, 8. Distribution : Marketing Channel System and Wholesaling, 9. Distribution : Retailing and Physical Distribution, 10. Promotion : A Conceptual Framework, 11. Promotion : Personal Selling and Sales Force, 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion. 13. Nature and Scope of International Marketing, 14. International Marketing Environment, 15. Identifiying and Selecting Foreign Markets, 16. Foreign Markets Entry Modes.