1. Concept of Revenue 2. Elasticity of Demand (Price Elasticity of Demand,Income Elasticity of Demand and Cross Elasticity of Demand) 3. Consumer Behaviour : Indifference Curve Analysis (Ordinal Utility Analysis : Consumer’s Equilibrium, Income, Price and Substitution Effects, Income and Price Consumption Curve and Engel’s Curve) 4. Revealed Preference Theory 5. Isoquant or Equal Product Curve and Elasticity of Substitution 6. Returns to Scale 7. Theory of Production Costs 8. Economies and Diseconomies of Scale 9. Perfect Competition 10. Demand and Supply Analysis 11. Monopoly : Price Determination, Discrimination and Monopoly Control 12. Imperfect and Monopolistic Competition : Price Determination 13. Oligopoly 14. Duopoly 15. Pricing Public Utilities.
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