Buy Advertising Management A Textbook According to National Education Policy (NEP)-2020 Based on Choice Based Credit System (CBCS) for Semesterwise Four Year Undergraduate Programme (FYUGP) for Various Universities.

NEP Advertising Management B Com 2nd Sem (MIC-2)

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A Textbook According to National Education Policy (NEP)-2020 Based on Choice Based Credit System (CBCS) for Semesterwise Four Year Undergraduate Programme (FYUGP) for Various Universities.

Book Code : 2821

ISBN : 978-81-19665-25-9

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B. Com. IInd Semester (MIC-2) All Bihar Universities
  • Page No. : 151
  • Year : 2024
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