1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).
Excellent as described in the picture. Outstanding quality.