A Textbook According to National Education Policy (NEP)-2020 Based on Choice Based Credit System (CBCS) for Semesterwise Four Year Undergraduate Programme (FYUGP) for Various Universities.
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NEP विज्ञापन प्रबन्ध Advertising Management B. Com. 2nd Sem (MIC-2)

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A Textbook According to National Education Policy (NEP)-2020 Based on Choice Based Credit System (CBCS) for Semesterwise Four Year Undergraduate Programme (FYUGP) for Various Universities.

Book Code : 2820

ISBN : 978-81-19665-93-8

Language : Hindi

Edition : Layest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Communication Process 2. Advertisement 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy 6. Advertising Process 7. Evaluation of Effectiveness of Advertisement 8. Advertising Agency : Structure and Functions 9. Ethical and Legal Aspects of Advertising 10. Advertising Standards Council of India (ASCI).

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B. Com. IInd Semester All Bihar Universities
  • Page No. : 158
  • Year : 2024
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