Buy Upbhokta Vyavhar Consumer Behaviour to National Educational Policy (NEP)-2020 Based on Choice Based Credit System (CBCS) for Semesterwise Four Year Under Graduate Programme (FYUGP).
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NEP उपभोक्ता व्यवहार Consumer Behaviour B. Com. 4th Sem (MIC-4)

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According to National Educational Policy (NEP)-2020 Based on Choice Based Credit System (CBCS) for Semesterwise Four Year Under Graduate Programme (FYUGP).

Book Code : 3815

ISBN : 978-93-6207-652-6

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma & Amit Naag

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Book Content

1. Consumer : Meaning and Classification 2. Consumer Behaviour 3. Personal and Psychological Factors Affecting Consumer Behaviour 4. Influence of Culture on Consumer Behaviour 5. Social Factors Influence on Consumer Behaviour 6. Consumer Decision Making Process 7. Consumer Decision Making Models 8. Concept of Motivation 9. Involvement of Consumer.

Book Details
  • Author/Authors : Dr. F. C. Sharma & Amit Naag
  • Class : B. Com. IVth Semester (MIC-4) All Bihar Universities
  • Page No. : 145
  • Year : 2025
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