Buy Consumer Behaviour A Textbook According to National Education Policy (NEP)-2020 Based on Choice Based Credit System (CBCS) for Semesterwise Four Year Undergraduate Programme (FYUGP) for Various Universities of Bihar State.
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NEP Consumer Behaviour B. Com. 4th Sem (MIC-4)

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A Textbook According to National Education Policy (NEP)-2020 Based on Choice Based Credit System (CBCS) for Semesterwise Four Year Undergraduate Programme (FYUGP) for Various Universities of Bihar State.

Book Code : 3816

ISBN : 978-93-6207-426-3

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma & Amit Nag

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Book Content

1. Consumer : Meaning and Classification 2. Consumer Behaviour 3. Personal and Psychological Factors Affective Consumer Behaviour 4. Influence of Culture on Consumer Behaviour 5. Social Factors Influence on Consumer Behaviour 6. Consumer Decision Making Process 7. Consumer Decision Making Models 8. Concept of Motivation 9. Involvement of Consumer.

Book Details
  • Author/Authors : Dr. F. C. Sharma & Amit Nag
  • Class : B. Com. IVth Semester (MIC-4) All Bihar Universities
  • Page No. : 144
  • Year : 2025
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