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NEP Consumer Behaviour B.B.A. 4th Sem

Book Content

SYLLABUS

Unit I:Introduction to consumer Behaviour (CB) : Impor-tance, Scope, need for studying CB, Consumer research process.

Unit II:Consumer models : Economic model, Psychoanalytic model, Sociological model, Howard & Seth model, Nicosia model, Engel-kollat-Blackwell model.

Unit III:Individual determinates : Perceptual process, consu-mer learning process, consumer attitude formation, attitude measurement, meaning and nature of personality, self concept.

Unit IV:Influences & Consumer Decision making : Family, reference group, personal, social and cultural influence on CB, Consumer Decision making process, Consumer Communication process, consumer satisfaction.

Unit V:Industrial Buying Behaviour : Participants, charac-teristics of industrial markets, factors influencing industrial markets, stages of industrial buying process, Customer and marketing of services.

CONTENT

1. Customer-Meaning and Classification 2. Building Customer Satisfaction Through Quality,Service and Value 3. Customer Lifetime Value and Profitability 4. Customer Relationship Management : Tool forAttracting and Retaining Customers 5. Introduction to Consumer Behaviour 6. Consumer Research Process 7. Models of Consumer Behaviour 8. Individual Determinants : Personal and PsychologicalForces Affecting Consumer Behaviour 9. Influence of Culture on Consumer Behaviour 10. Social Factors Influence on Consumer Behaviour 11. Consumer Decision Making 12. Consumer Communication 13. Industrial Buying Behaviour 14. Industrial Buying Process.

Book Details

Author/Authors : Dr. Gaurav Agarwal
Class : B.B.A. VI Sem (BRA University, Muzaffarpur), M.Com. IV Sem (SKM University, Dumka), M.Com. IV Sem (BBMK University, Dhanbad), B.B.A. VI Sem (BBMK University, Dhanbad), B.B.A. IV Sem(CCS University, Meerut), M.Com. IV Sem (Pt. DDU University, Gorakhpur), B.B.A. IV Sem (MGKV University, Varanasi), B.B.A. IV Sem (Dr. RMLA University, Ayodhya), B.B.A. IV Sem (Dr. BRA University, Agra), B.B.A. IV Sem (VBSP University, Jaunpur), B.B.A. IV Sem (MJP Ruhilkhand University, Barreilly), M.Com. II (MJP Ruhilkhand University, Barreilly), M. Com. III Sem (HNB University, Shrinagar (Garhwal), Uttarakhand), B.B.A. V Sem (HNB University, Shrinagar (Garhwal), Uttarakhand)
Page No. : 224
Year : 2025

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