1. Marketing : Nature, Scope, Importance and Evolution of Marketing 2. Marketing Mix 3. Marketing Environment 4. Consumer Behaviour 5. Market Segmentation and Positioning 6. Product : Product Mix and Product Cycle 7. Branding, Packaging and Labelling, After Sales Services 8. New Product Development 9.    Price : Importance of Price in Marketing, Affecting Factors, Kinds, Policies and Strategies 10. Promotion : A Conceptual Framework 11. Personal Selling 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotions 13. Distribution : Marketing, Channel System and Wholesalling 14. Distribution : Retailing 15. Recent Development in Marketing  (Social Marketing, Online Marketing, Direct Marketing, Service Marketing, Green Marketing, Relationship Marketing and Rural Marketing)