1. Introduction to Marketing : Nature, Scope and Importance 2. Care Concepts of Marketing 3. Marketing Environment 4. Market Segmentation 5. Targeting, Positioning and Re-Positioning 6. Buying Motives 7. Introduction to Marketing-Mix 8. Product and Product Planning 9. New Product Development 10. Product Life-Cycle 11. Branding and Packaging 12. Distribution : Type and Selection of Channels 13. Middleman : Whole Saler and Retailer 14. Physical Distribution of Goods 15. Pricing Policies, Strategies and Price Determination 16. Promotion—Methods of Promotion and Optimum Promotion Mix 17. Introduction to Advertising 18. Selection of Advertising Media 19. Personal Selling 20. Sales Promotion 21. Publicity and Public Relation 22. Marketing Research and Information System 23. Consumer Behaviour 24. Rural Marketing : Concept, Importance, Characteristics, Rural Consumers and Rural Markets and Marketing Mix for Rural Markets 25. Recent Development in Marketing.