1. Fundamentals of Marketing : Meaning, Concepts, Importance, Functions, Marketing and Selling 2. Modern Marketing Concept 3. Market Segmentation and Positioning 4. The Concept of Marketing Mix 5. Product : Meaning, Concept Definitions, Importance, Classification, Major Product Decisions, Product Mix, Product Line, Product Simplification and Diversification 6. Production Identification-Brand, Trademark, Packa-ging and Labelling Decisions 7. Price, Promotion and Place 8. New Product Development Process (Reasons for Failure of New Product Development) 9. Marketing Environment (Meaning, Importance, Nature, Macro & Micro Environment and their Types) 10. Sales Forecasting 11. Marketing Information System (MIS) (Meaning, Concept, Importance, Types and Compo-nents) 12. Consumer Behaviour (Factors Influencing Consumer Behaviour, Buying Decision Process).