Buy Vipnan Ke Sidhdant Evam Karya Principles And Functions Of Marketing to National Education Policy (NEP)-2020 Four Year Under Graduate Programme (FYUGP) on Choice Based Credit System (CBCS) of All Bihar Universities for B. Com. Semester-I Group-B (Minor
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NEP विपणन के सिद्धांत एवं कार्य Principles And Functions Of Marketing B. Com. 1st Sem

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According to National Education Policy (NEP)-2020 Four Year Under Graduate Programme (FYUGP) on Choice Based Credit System (CBCS) of All Bihar Universities for B. Com. Semester-I Group-B (Minor).

Book Code : 2497

ISBN : 978-81-960931-5-0

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : R. C. Agrawal & Dr. N. S. Kothari

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Book Content

1. Fundamentals of Marketing : Meaning, Concepts, Importance, Functions, Marketing and Selling, 2. Modern Marketing Concept, 3. Market Segmentation and Positioning, 4. The Concept of Marketing Mix, 5. New Product Development Process (Reasons for Failure of New Product Development).

Book Details
  • Author/Authors : R. C. Agrawal & Dr. N. S. Kothari
  • Class : B. Com. Ist Semester Group-B (Minor) Bihar Universities
  • Page No. : 86
  • Year : 2024
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