1. Fundamentals of Marketing : Meaning, Concept, Importance, Functions, Marketing and Selling 2. Modern Marketing Concept 3. Market Segmentation : Targeting and Positioning 4. The Concept of Marketing-Mix 5. Product 6. Product Identification : Brand, Trademark, Packaging and Labelling Decisions 7. Price Promotion and Place 8. New Product Development Process 9. Marketing Environment : Meaning, Importance, Nature, Macro and Micro Environment and Their Types 10. Sales Forecasting 11. Marketing Information System (MIS) (Meaning, Concept, Importance, Type and Components) 12. Cunsumer Behaviour : Factors Influencing Consumer Behaviour Buying Decision Process.