1. Marketing 2. Marketing Concept or Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Market Segmentation and Positioning 6. Consumer Behaviour of Buyer Behaviour 7. Product 8. Product Planning 9. New Product Development 10. Product Identification—Brand, Trademark, Packaging and Labeling Decision 11. Product Life-Cycle 12. Pricing Decisions 13. Channels of Distribution 14. Wholesaler or Wholesale Distribution of Management 15. Retail Distribution Management 16. Physical  Distribution  Management 17. Transportation 18. Warehousing 19. Inventory  Control  and  Order Processing 20. Promotion Decisions 21. Personal Selling 22. Advertising Management 23. Sales Promotion 24. Rural Marketing 25. Recent Development in Marketing