1. Service Sector : Meaning, Nature and Importance 2. Classification and Types of Services 3. Service Marketing Environment 4. Service Marketing Mix : Product Mix 5. Marketing Mix : Promotion Mix and Distribution Mix 6. Three P's of Service Marketing Mix-Process-II 7. Three P's of Service Marketing Mix Process-II 8. Management of Marketing People for Services 9. Market Segmentation 10. Targeting and Positioning 11. Profit Makig Service Organisations 12. Non-Profit Making Service Organisation.