Buy Principle of Marketing of Jharkhand and Uttrakhand Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

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Principles of Marketing B. Com. 6th Sem

Book Content

1. Introduction to Marketing : Nature, Scope and Importance 2. Care Concepts of Marketing 3. Marketing Environment 4. Market Segmentation 5. Targeting, Positioning and Re-Positioning 6. Targeting, Positioning and Re-Positioning 7. Introduction to Marketing-Mix 8. Product and Product Planning 9. New Product Development 10. Product Life-Cycle 11. Branding and Packaging 12. Distribution : Type and Selection of Channels 13. Middleman : Whole Saler and Retailer 14. Physical Distribution of Goods 15. Pricing Policies, Strategies and Price Determination 16. Promotion-Methods of Promotion and Optimum Promotion Mix 17. Introduction to Advertising 18. Selection of Advertising Media 19. Personal Selling 20. Sales Promotion 21. Publicity and Public Relation 22. Marketing Research and Information System 23. Consumer Behaviour 24. Rural Marketing : Concept, Importance, Characteristics, Rural Consumers and Rural Markets and Marketing Mix, for Rural Markets 25. Recent Development in Marketing.

Book Details

Author/Authors : Dr. F. C. Sharma
Class : B. Com. VIth Sem (Kolhan University, Chaibasa), B.Com. Vth Sem Jamshedpur Women's College, Jamshedpur, B.Com. V Sem (SKM University, Dumka) B.B.A. III Sem (SKM University, Dumka), B.Com. V Sem (Ranchi University, Ranchi), B.Com. V Sem (BBMK University, Dhanbad), B.Com. V Sem (NP University, Medininagar), B.Com. V Sem (Dr. SPM University, Ranchi), B. Com. V Sem (HNB University, Shrinagar (Garhwal), Uttarakhand), B.B.A. III Sem (HNB University, Shrinagar (Garhwal), Uttarakhand)
Page No. : 356
Year : 2024

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