1. Sales Management : An Introduction, 2. Evolution and Objectives of Sales Function, 3. Sales Manager and their Retion with other Executives, 4. Salesmanship : An Introduction, 5. Sales Executives : Types and Qualities of Sales Executives, 6. Personal Selling Process : Showroom and Exhibition, 7. Sales Organization and Relationship : Purpose, Types and Structures, 8. Sales Department External Relations, 9. Sales Force Management : Recruitment, Selection, Training and Compensation, 10. Distribution Network Management, 11. Choice of Channel : An Introduction and Influential Factors, 12. Physical Distribution System.