Buy Principle of Marketing of Chhattisgarh and U.P. Universities for B. Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.
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विपणन के सिद्धांत Principle of Marketing B. Com. 3rd Year

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According to New Syllabus of Chhattisgarh and U.P. Universities for B. Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 9232

ISBN : 978-93-5167-607-2

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Marketing : Concept, Evolution, Nature, Importance and Scope, 2. Marketing Environment, 3. Buyer’s Behaviour, 4. Market Segmentation and Positioning, 5. Product-Related Strategies, 6. Product : Policy and Planning, 7. Investment, 8. Distribution : Marketing Channel System and Wholesaling, 9. Distribution : Retailing and Physical Distribution, 10. Promotion : A Conceptual Framework, 11. Promotion : Personal Selling and Sales Force, 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion. 

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B. Com. IIIrd Year (Chhattisgarh Universities), B.Com. III (Dr. RMLA University, Ayodhya), B.Com. III Year (Dr. BRA University, Agra)B.Com. III (Dr. BRA University, Agra), B.Com. III (VBSP University, Jaunpur), B.Com. III (MJP Ruhilkhand University, Barreilly)
  • Page No. : 288
  • Year : 2024
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