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Advertising Management

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An excellent book for commerce students appearing in competitive professional and other examinations.

Book Code : 8427

ISBN : 978-93-5167-369-9

Language : English

Edition : Latest

Availability : In Stock

Authors : Sanjay Gupta, Pooja Nasa

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Book Content

1. Advertising : Nature and Importance 2. Functions and Classification of Advertising 3. Economic, Social and Ethical Aspects of Advertising 4. Media Decision and the Target Audience 5. Media Planning of Media Scheduling 6. Message Design and Development 7. Advertising Agency and its Role 8. Advertising Planning and Appropriation 9. Evaluating Advertising Effectiveness 10. Internet Advertising.

 
Book Details
  • Author/Authors : Sanjay Gupta, Pooja Nasa
  • Class : General
  • Page No. : 192
  • Year : 2025
  • Highly Useful : very helpful for the students preparing for various competitive and professional examinations.
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