1. Rural Marketing : Concept and Nature 2. Rural Marketing Environment 3. Globalisation and Rural Marketing 4. Rural Consumer 5. Segmentation of Rural Market 6. Product Planning for Rural Marketing 7. Pricing Decisions 8. Branding and Packaging Decisions 9. Promotion in Rural Marketing 10. Distribution Channels in Rural Market 11. Physical Distribution of Goods in Rural Market : Logistics 12. Marketing of Agricultural Product 13. Co-operative Marketing in India 14. Marketing of Agricultural Inputs.