CONTENT

1. Basic Forms of Business Communication 2. Different Models and Processes of Communication 3. Effective Communication 4. Theories of Communication and Audience Analysis 5. Self-Development and Communication 6. Corporate Communication 7. Barriers and Breakdowns in Communication 8. Practices in Business Communication 9. Principles of Effective Communication 10. Writing Skills 11. Written Business Communication 12. Written Business Communication-Medium : Letters 13. Kinds of Business Letters : Request Letters 14. Good and Bad New Letters 15. Persuasive Letters : Sales Letters and Collection Letters 16. Office Memorandum and Circular 17. Proposal and Report Writing 18. Oral Presentation 19. Non-Verbal Aspects of Communication 20. Effective Listening 21. Interviewing Skills 22. Modern Forms of Communication 23. International Communication 24. international Communication Adopting to Global Business.

SYLLABUS

Unit I :  Meaning and Objective of Business Communication, Forms of Communication, Communication Model and Process, Principles of Effective Communication.

Unit  II :Corporate Communication : Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Group Discussion, Mock Interviews, Seminars, Individual and Group Presentations.

Unit III:Essential of Effective Business Letters, Writing Important Business Letters Including Correspondence with Bank and Insurance Companies.

Unit IV:Oral & Non-verbal Communication : Principles of Oral Presentation, Factors Affecting Presentation, Effective Presentation Skills, Conducting Surveys.

Body Language, Para Language, Effective Listening, Interviewing Skill, Writing Resume and Letter or Application.

Unit V : Modern forms of Communication, International Communication, Culture Sensitiveness and Cultural Context, Writing and Presenting in International Situations.