Buy Business Mathematics According to Minimum Unified Syllabus Prescribed by National Education Policy [NEP 2020] University UP For Class BBA IInd Semester.

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NEP Advertising Management B.B.A. 2nd Sem

Book Content

1. Introduction to Advertising 2. Scope and Forms of Advertising 3. The Social and Economic Aspects of Advertising 4. Ethics and Truths in Indian Advertising 5. Introduction to Integrated Marketing Communications (IMC) 6. Communication-An Introduction 7. Communication Process in Advertising 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives) 10. Advertising Budget 11. Advertising Agency, Organisation and Department 12. Advertising Appeals 13. Advertising Copy (Meaning, Components and Types) 14. Creativity in Advertising 15. Planning an Advertising Campaign and Advertising Scheduling 16. Media Planning and Strategy 17. Advertising Research 18. Testing or Evaluation of Advertising Effectiveness 19. International Advertising.

Book Details

Author/Authors : Dr. F. C. Sharma
Class : B.B.A. IInd Sem (CCS University, Meerut), B.B.A. III Sem (CCS University, Meerut), , B.B.A. II Sem (Pt. DDU University, Gorakhpur), B.B.A. III Sem (MGKV University, Varanasi), B.B.A. III Sem (Dr. RMLA University, Ayodhya), B.B.A. II Sem (Dr. BRA University, Agra), B.B.A. III Sem (Dr. BRA University, Agra), B.B.A. II Sem (Bundelkhand University, Jhansi), B.B.A. III Sem (VBSP University, Jaunpur)
Page No. : 184
Year : 2025

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